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Link: https://www.rt.com/news/526867-australian-tv-network-woke-advertising-pitch/
Hit by flagging ratings, Australia-based Network 10 has pitched itself as a voice for “social justice, equality and inclusion” and telling advertisers to “go woke” or risk going broke;. touted its “ability to influence culture” and “socially progressive audience” as qualities that separated it from its competition,. spoke about its emphasis on “integrity” and need for “purpose-driven” programming..