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Lord Jones co-founder Cindy Capobianco describes her luxury cannabis-infused product in the same manner as any maker of a prestige natural skincare brand: it's made in small batches, organic ingredients, medicinal value of said ingredients. With a body lotion and face products slated for release later this year, Lord Jones is trying to be a prestige natural skincare brand. One major difference: Lord Jones employs a team of lawyers to ensure they don’t have to tussle with the DEA over a moisturizer.
Though cannabis is more mainstream than ever with 29 states and Washington, D.C. having legalized medical and/or recreational marijuana, the fact that it's still classified by the federal government as a Schedule I drug means companies like Lord Jones are racking up the legal fees as they attempt to navigate the grey area of selling cannabis-based skincare products. Cannabis has at least 80 different cannabinoids, a group of active compounds which give the plant its medical and psychoactive properties.