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CDC Hired Ad Firm to Write ‘News’ Articles Promoting Flu Shots for Kids, Elderly, Documents Reveal
Link: https://childrenshealthdefense.org/defender/cdc-ad-firm-promoting-flu-vaccine/
The Centers for Disease Control and Prevention hired a marketing firm to write what looked like news articles but were actually ad placements created to persuade parents of young children and elderly people to get flu shots, according to documents obtained by Children’s Health Defense through a Freedom of Information Act request. | The Centers for Disease Control and Prevention (CDC) hired a marketing firm to write what looked like news articles but were actually ad placements created to persuade parents of young children and elderly people to get flu shots, according to documents obtained by Children’s Health Defense (CHD). The documents, obtained through a Freedom of Information Act request, show the CDC in September 2020 hired Weber Shandwick, a marketing firm, to create and place unattributed articles on news sites. The campaign was part of a multi-year, $32 million dollar contract between Weber Shandwick and the CDC’s National Center for Immunization and Respiratory Diseases (NCIRD) to promote influenza vaccination and strengthen NCIRD’s immunization program. ● The contract could be renewed for a total award of $55.2 million, according to USAspending.gov, a federal grants database. The broader campaign, described in the documents obtained by CHD, is dedicated to implementing “strategic health communication to provide a full range of communication support to change attitudes and behaviors to prevent diseases of interest to NCIRD.”
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