Sainsbury’s is one of the ‘big six’ supermarkets in the UK. In 2019, it released its Future of Food report. It is not merely a misguided attempt at forecasting future trends and habits; it reads more like a manifesto for corporate control and technocratic tyranny disguised as ‘progress’. This document epitomises everything wrong with the industrial food system’s vision for our future. It represents a dystopian roadmap to a world where our most fundamental connection to nature and culture — our food — is hijacked by corporate interests and mediated through a maze of unnecessary and potentially harmful technologies. The wild predictions and technological ‘solutions’ presented in the report reveal a profound disconnection from the lived experiences of ordinary people and the real challenges facing our food systems. Its claim (in 2019) that a quarter of Britons will be vegetarian by 2025 seems way off the mark. But it fits a narrative that seeks to reshape our diets and food culture.